Frugal living is an idea that is about to come into vogue again. With the economy being in the toilet and the future outlook not being much better, many families are feeling the effects of the economy in their wallets and at home.

Sadly, if frugality hadn’t fallen out of vogue, perhaps the economy wouldn’t be in such bad shape but it’s too late for that. So before going on, let’s define what frugality is and then let’s look at some different things we can do to put this lifestyle into effect.

If you watch the TV, you may have the wrong impression about frugal living. One so-called, financial expert suggested that a daily latte at Starbucks was being fiscally responsible if you really value having a latte everyday. Real frugality on the other hand, eschews popular trends and expensive reoccurring costs to maintain budgetary control.

These can include things like making the latte at home for a fraction of the cost or going to the library to read magazines versus maintaining a subscription. A frugal person is also likely to shop in second-hand stores, like Goodwill, instead of buying new.

Some Frugal Living Tips:

Now that the idea of frugality has been defined, it’s time to look at how to put it into practical use. One way is to recognize what is called loss-leader marketing and then avoiding falling for loss-leader ploys. Loss-leader marketing by the way, is when a store of manufacturer, make an offer to consumers where initially, the store or manufacturer will be providing something at a loss.

There is no doubt that these are tough economic times. Unemployment is high and credit is tight. Key indicates show that is the worse economy in a generation. Many technology transfer offices have seen potential business partners reduce their innovation portfolios and expenditures. This coupled with a reduction in funding sources, from grants and investors to university sources are blowing the technology transfer research commercialization efforts into the perfect storm.

There are difficulties and challenges, but these times also create opportunities. Here are seven tips to help your technology transfer office succeed in these tough economic times.

1. Maintain a list of problems that are relevant to the research and technologies in the pipeline.

Technology transfer offices typically get involved in research commercialization efforts late in the research and testing process. Get involved earlier in the process and start developing a list of problems of which the research can be applied.

This is really an early brainstorming exercise. Don’t just talk to the researchers. Get business input from those who are not involved with the research or the research teams. Independent ideas can be worth their weight in gold.

2. Develop long-term business relationships.

“Dig the well before you are thirsty.”
-Chinese Proverb

Start developing business relationships with business leaders from a wide range of industries. Do this even before you have any applicable research or solutions for them. These relationships will pay off in two ways.